Bringing brands & bots to life @ the Shard

After a brief hiatus, the Lab is back!

This month we'll be looking at how to give brands and bots personality.

Creative writing coach Jaqui Lofthouse will be teaching us how to give your product a character that users will love.

She'll show how developing a brand personality and tone of voice can support your overall proposition and make the difference in a crowded market.

Get ready for lots of brainstorming and writing exercises!