The Book Advantage — A. G. Billig

The Book Advantage: Turn Your Expertise into a Business Asset
​A live workshop for experts and entrepreneurs ready to turn their knowledge into a powerful business-building tool.
​Your expertise can do more than generate content. It can become an asset that builds authority, opens doors, attracts clients, and creates opportunities. For founders, consultants, agency leaders, speakers, and other experts, a book can be one of the most powerful tools for establishing credibility and differentiating your brand. But only when it is approached strategically. Join A.G. Billig, award-winning publishing strategist, bestselling author and founder of Author- Centered Publishing, Books That Matter and Self-Publishing Mastery, for a practical look at how to turn your knowledge and experience into a book that supports your bigger business goals. What we'll cover
​Why a book can be a powerful business-development and authority-building tool
​How to determine whether a book is the right investment for your business
​The different publishing paths and what you actually get with each
​How to avoid common and costly publishing mistakes
​What makes a book look and feel professionally published
​How to position your book so it supports your brand rather than becoming another forgotten asset
​How to think beyond publication day and build visibility, readership, and opportunities around your book
​Real-world examples of how authors can use their books to create new business opportunities Who should attend Founders, entrepreneurs, consultants, coaches, agency owners, speakers, executives, and professionals who have expertise to share and are considering using a book to strengthen their authority, grow their business, or open new doors.