AI Frontiers Forum - Advertising, Marketing & Creative Agencies

Event Description:
Welcome to the AI Frontiers Forum: London, a distinguished event where the cutting-edge of artificial intelligence meets practical implementation. This forum is meticulously crafted for industry leaders eager to bridge the gap between aspirational AI objectives and their real-world application.

Agenda
11:00 - 11:30 - Navigating the AI Transformation Journey: A Roadmap for Leaders in Marketing, Sales, and Customer Service by Dr Anandhi Vivek Dhukaram PhD MBA
11:30 - 12:00 - Customer Journey Mapping for AI Products by Andrew Cheung
12:00 - 12:30 - The Role of NLP in Personalizing Customer Experiences Across Marketing, Sales, and Service by Angel Brown
12:30 - 13:00 - How to build RAG for Conversational AI Chatbots by Jason Frank
14:00 - 14:30 - AI Avatars Influencers and the Revolution in Targeted Advertising by Franki Tabor
14:30 - 15:00 - Automating AI Tools for Marketing Tasks by Kayla Lafi
15:00 - 15:30 - Smart SEO: Integrating AI for Enhanced Web Visibility. by Eldad Sotnick-Yogev
15:30 - 15:45 - ML-powered search engines by Yassine Lahna
15:45 - 16:15 - AI as a Catalyst for Entrepreneurial Marketing: Leveraging AI Assistants to Build Successful Ventures by Surya Varatharajan

Why Attend?
The AI Frontiers Forum: London is more than a gathering; it's a convergence of pioneering ideas, actionable solutions, and expert-led discussions. Our event features a series of insightful talks and panel discussions helmed by renowned thought leaders in AI.

Topics
Key topics include:

• The Future of Business: AI and Data Analytics as Catalysts for Growth - Exploring the integration of AI and data analytics in FMCG for sustainable growth, with a focus on real-world examples like PepsiCo.
• How to Dominate Organic Traffic with Micro Keywords - Unveiling AI-driven tactics to capture high-volume, low-competition micro keywords for unparalleled organic traffic growth.
• From Personalisation to Productivity – How to Utilise AI in Your Marketing Strategy - Discussing AI's optimization capabilities across marketing strategies and the top tools for enhancing output.
• AI-powered Storytelling - Discover how marketers can leverage generative AI and the science of storytelling, focusing on Aristotle's triangle of persuasion: logic, emotion, and credibility.
• How AI is Disrupting the Marketing Industry - A deep dive into the challenges marketers face and how AI and data science offer solutions, with insights on creating powerful AI marketing strategies.
• What’s Next? The Future of AI & Marketing Automation - Reviewing the impact of AI and automation on marketing and exploring future trends and strategies.
• 6 Key Components of AI Advertising - Understanding the critical elements of AI advertising, from audience targeting to sentiment analysis, and their role in delivering effective ads.
• BrXnd Ad Turing Test - An innovative session running an ""ad Turing test"" to explore if AI can create ads indistinguishable from those made by humans, including insights from AI teams and jurors.
• Hallucinations For Fun and Profit - Rethinking LLM ""hallucinations"" as a feature, not a bug, in marketing strategies, with experiments that leverage this unique aspect.
• When AI Met Creative - Discussing generative AI's impact on creative processes, from idea generation to increasing ""thinking time"" for creatives.
• Pragmatic Optimism: Building Digital Products in the Age of AI - Strategies for creating AI-driven digital experiences responsibly, focusing on design, testing, and deployment.
• Easy, Confident & Responsible: Shutterstock's Approach to Generative AI - Insights into Shutterstock's ethical and innovative approach to generative AI, fostering creativity while ensuring brand safety.
• Generative AI and Brand Safety: Problems and Possibilities - Addressing the challenges and solutions in maintaining brand safety with generative AI.
• AI Product Photography - Introducing Flair, an AI design platform for creating personalized product photos at scale, revolutionizing product presentation.
• AI Under the Hood - A fundamental overview of AI's mechanics with Microsoft's Sarah Bird, aimed at empowering creatives to harness AI in their work.
• AI is Shaking Up B2B Marketing - Examining generative AI's transformative effects on B2B marketing content creation and future trends.
• Copyright versus Generative Creativity - Navigating the evolving landscape of intellectual property in the age of generative AI.
• Designing AI Systems & Experiences - Leveraging generative AI and data science to solve brand and business challenges through innovative AI systems design.