5 Durable Capabilities for AI-Native Marketing

How are people and companies getting rewired to become AI-Native?

Coming off of her May 12 book launch of Hyperadaptive, this special session features Melissa Reeve, who will share how marketing teams and winning organizations
build AI capabilities, regardless of the ever-changing tools race.

In this session, Melissa walks through the five capabilities from her new book Hyperadaptive (IT Revolution Press) and translates each one into what it looks like specifically inside a marketing organization.

These are the durable foundations that make AI tool adoption actually produce results, instead of producing another abandoned pilot.
Attendees will leave with:

• A self-diagnostic for where their marketing org sits on the AI landscape map
• Specific first moves for whichever capability is weakest
• Five durable capabilities that transcend tools
• Language to take back to leadership about why the pilot-to-scale gap keeps happening

About Melissa Reeve
Melissa Reeve is the creator of the Hyperadaptive Model and author of Hyperdaptive: Re-wiring the Enterprise to Become AI-Native. Hyperadaptive brings together process excellence, systems thinking, and the human side of AI integration to help leaders reimagine how their organizations learn and adapt.

Prior to leaning into AI, Melissa spent 25 years as an executive and Agile thought leader, which led to pioneering work in Agile marketing and her role as the first VP of Marketing at Scaled Agile and co-founding the Agile Marketing Alliance. She lives in Boulder, CO, with her husband, dogs, and chickens, where she enjoys hiking and gardening.

We hope to see you on Tuesday, May 19 at 1:00pm MDT on Zoom!

RSVP to get the link NOW!