Building AI Agents for Marketing and Sales with Claude Code

Speaker: Mike Fishbein
Talk: Building AI Agents for Marketing and Sales with Claude Code

AI is an unfair advantage for marketing and sales teams. Mike shares his approach to using Claude Code for non-coding work and for building custom agents and tools. You'll see demos of his highest-ROI AI use cases and learn how to build your own.

What you'll learn:

• How to use Claude Code as an agent harness for real GTM workflows
• Building company and contact research agents that enrich leads automatically
• Generating slide decks, AEO landing pages, and sales assets on demand
• Running "text to campaign" agents that build prospect lists and write outreach
• Creating meeting prep briefs and follow-up emails hosted and triggered automatically
• Writing style Skills and systems prompts that produce consistent, on-brand social content and landing pages at scale

Who should attend:

• Founders, marketers and sellers who want to use AI for every day work
• GTM leaders tired of rebuilding workflows for every new campaign
• Builders experimenting with agents for AEO content and outreach
• Anyone who wants to learn tools and techniques for leveling up with AI

AI Philly events are $5 to attend to help ensure we have an accurate RSVP count, engaged attendees, and pizza.