MIXED* Story Lab #1: AI Creative Crash Course with Armando Garcia

🚨🚨 REGISTER FOR STORY LAB # 1 HERE 🚨🚨

MIXED* isn’t one thing. It’s a showcase, a lab, a community experiment in what happens when film collides with AI. And it’s already in motion.

Our first virtual workshop, AI Creative Crash Course with Armando Garcia, kicks off the series. It’s a space to explore tools, techniques, and ideas at the edge of storytelling.

# A crash course in expanding your creative palette with AI—without losing your voice.

SESSION OVERVIEW
Armando Garcia (aka Charro) has spent his career bending light into story—shaping visual worlds for global brands like Nike, Timberland, and Google. Now he turns his lens toward a new frontier: the fusion of camera and code. This is not about replacing the storyteller. It’s about expanding the next-gen storyteller’s palette—discovering how AI can sharpen instincts, deepen craft, and unlock creative superpowers.

In this one-hour virtual session, Charro shares his process: from the first spark of an idea to the final cut. Expect raw behind-the-scenes glimpses, live demos, and a candid exploration of what it means to create in the age of intelligent tools. Less lecture, more creative jam. Practical, poetic, and unafraid to ask:

What becomes possible when we open our practice to new ways of seeing, thinking, and making?

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EVENT DETAILS
Date & Time: September 30, 2025 @ 12pm PST
Format: Zoom (60 minutes, including Q&A)
Level: Beginner–Intermediate
Cost: Free!

ARMANDO GARCIA
Born in Mexico, Armando Garcia (aka Charro) leads global campaigns and creative vision for Fortune 500 brands at INDUSTRY, a strategic brand consultancy in Portland, OR. His work blends cultural authenticity with bold storytelling—from Nike’s Air Mag Parkinson’s campaign (raising $6.7M and generating 21B interactions) to Timberland’s “Greenstride” sustainability initiative. A director, photographer, and creative leader, he builds high-performing teams while pioneering new production workflows for an AI-infused era.
WEBSITE | INSTAGRAM

🚨🚨 REGISTER FOR STORY LAB # 1 HERE 🚨🚨

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