Name: Business Value, The Heart of Digital Transformation Sven Gerjets Mattel EVP/CTO
Start: 2024-05-16T19:00:00-05:00
End: 2024-05-16T20:00:00-05:00

Join AITP Lone Star here on the meetup and follow the links(to be added later) to AITP LS Facebook, AITP LS LinkedIn, my Youtube, or my X for the live broadcast on your preferred platform!

We're Back! AITP Lone Star is about servant leaders Transforming business with technology in the Lone Star State - Online & Locally

Welcome to our inaugural event with our long-time friend, Sven Gerjets, EVP and CTO at Mattel, Inc., America's Toy Icon!

**Agenda:**
1\. Welcome / Intros \- 3 minutes
2\. Sven \- 20 minutes
3\. Sven Q&A \- 20 minutes \(Board members will pick up your questions from AITP Lone Star Linkedin & Facebook\)
4\. Business and Announcements \- 15 minutes
(Join AITP and keep informed and growing! :)

**"Placing Business Value at the Heart of Digital Transformation"**
**A talk by Sven Gerjets, EVP, Chief Technology Officer Mattel Inc.**

# **Outline**

· Introduction: Why digital transformation is not just about technology but about creating value for the business and the customers.
· Core principle 1: Parallel paths (stabilization, acceleration, and transformation) are critical to build business trust and speed time to value. How to balance the short-term and long-term needs of the business and manage the risks and benefits of digital transformation.
· Core principle 2: Technology is our craft, but business value has to be our focus. How to communicate and collaborate with business stakeholders to align expectations and goals.
· Core principle 3: It's not about the tech but what the tech enables. How to identify and prioritize the business outcomes that digital solutions can deliver.
· Core principle 4: Digital transformation and business transformation roadmaps must align. How to ensure that digital initiatives are aligned with the strategic vision and objectives of the organization.
· Core principle 5: Eight mistakes to avoid when leading change. How to learn from the common pitfalls and failures of digital transformation and how to avoid them.
· Conclusion: How to measure and demonstrate the value of digital transformation and inspire others to join the journey.

**Synopsis**
Digital transformation is not just about adopting new technologies but about creating value for the business and the customers. In this talk, Sven Gerjets, EVP and CTO at Mattel will share his insights and experience on how to place business value at the heart of digital transformation. He will explain his core principles that guide his approach to digital transformation projects and how they can help you to achieve better results and impact.
He will cover the following topics:
· How to identify and prioritize the business outcomes that digital solutions can enable and not get distracted by the technical features and functionalities.
· How to communicate and collaborate with business stakeholders to align expectations and goals and to ensure that technology is serving the business needs and not the other way around.
· How to ensure that digital transformation and business transformation roadmaps are aligned and that digital initiatives are supporting the strategic vision and objectives of the organization.
· How to balance the short-term and long-term needs of the business and manage the risks and benefits of digital transformation by following parallel paths of stabilization, acceleration, and transformation.
· How to learn from the common pitfalls and failures of digital transformation and how to avoid them by following the seven mistakes to avoid when leading change.
He will also share some examples and case studies of successful digital transformation projects he has led or participated in, explaining how they have delivered value to the business and customers and how success can be measured.

**Join AITP and keep informed and growing!**

Joyfully Yours, in Love and Peace, Mike
President, AITP Lone Star

Michael Rochelle

Brian A Williams

Bill Fly

AITP Lone Star

Technology

Software Development

Lean Startup

Data Science

Technology Startups

Agile Project Management

Professional Development

Leadership

Organizational Change Management

Change Management

Technology Innovation

Artificial Intelligence

Data Analytics

Risk Management

DevOps Automation

Product Management

Sven is a pragmatic business transformation executive with a career of adding value through human and digital transformation.

AITP Lone Star

Business Value, The Heart of Digital Transformation Sven Gerjets Mattel EVP/CTO

AITP Lone Star

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