Getting the Most From Your Users: A Workshop on Effective UX Research

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To create awesome user experiences, you need to gather feedback from your users. But nobody wants to waste time or money, and it can be a challenge choosing the best research or testing method. In this workshop, you will learn techniques and tools to help you quickly identify and test your most important UX research questions. Think of it as life-hacking the scientific method.

WHO SHOULD ATTEND?
Anyone who plays a role in product design and development! Designers, developers, project managers, content writers, marketers, researchers, you!

WHAT WILL YOU LEARN HOW TO DO?
• Conduct user research quickly on a tight (or no) budget
• Formulate research questions
• Decide who your users are, and how to find them
• Conduct an interview like a pro
• Collect actionable feedback beyond “I don’t like yellow” or “Make it pop.”

WHAT SHOULD YOU BRING?
You can bring a laptop, if you’d like. We’ll supply paper and markers and sticky notes because what is a workshop without sticky notes?

WHAT ELSE?
Do you like swag? We’ve got swag.

Sponsors for giveaways include Pearson, O'Reilly, A Book Apart, and Nine Pin Cider! Overit (http://overit.com) is also letting us borrow their awesome space.

The workshop will be led by Becca Kennedy, who is closing in on a PhD in Human Factors Psychology and is the cofounder of Kennason (https://twitter.com/kennasonux), a local consulting company specializing in UX research, design, and strategy.