#13 - Social Media Activation

Hey Marketers - After a brief hiatus, we're back with our next event where we'll be discussing how to get the most out of social media. Our speakers will provide actionable advice to maximize your social ROI.

At this event, we'll also be hosting attendees from Rutgers MBA program (Marketing class).

SPEAKER 1: Mark Burgess on Social Employees: The New Marketing Channel

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About Mark: Mark Burgess is president and co-founder of Blue Focus Marketing, a social brand experience consultancy. A TED Speaker, and Author of The Social Employee, a best-seller with success stories from IBM, AT&T, Cisco, Dell, and Southwest. He is a Lynda.com online course author, and is listed on Forbes Top 100 Must-Follow Marketing Minds on Twitter. Mark holds an EMBA from Fairleigh Dickinson University. Mark is a part-time lecturer at Rutgers Business School and also delivers Executive Ed modules on social media marketing. Mark is a former Global Web Content Strategist at PwC, VP at McCann, and Director at AT&T.

Topic Title: “Social Employees: The New Marketing Channel” - Social employees are the most effective messengers of your brand promise. Organizations of all sizes from start-ups to global giants are looking for a competitive edge, a way to amplify their brand’s voice and create a more dynamic, authentic marketing strategy. Social employee advocacy marketing is a cost-effective solution that compliments traditional marketing approaches. In this rapidly growing arena, organizations can expand their reach and build value by empowering social employees to engage directly with their brand’s most valuable resource: their customers.

Companies of all sizes are investing considerable resources toward building a workforce of engaged brand ambassadors. Activating social employees can unlock your brand’s true potential. Will explain the what, why, and how of activating social employees.

AGENDA:

6:45PM - 7:15PM - Networking

7:15PM - 7:30PM - Welcome Introductions by Organizers

7:30PM - 8:15PM - Mark Burgess on Social Employees: The New Marketing Channel

8:15PM - 9:00PM - Networking / additional Q&A.