America First SWFLC: ROBIN LUMB - on the Florida League of Republican Voters

America First Southwest Florida Caucus
https://americafirstswflc.org/home

You are invited to attend the public monthly meeting of AFSWFLC on Veteran's Day, Wednesday, Nov 11, 2026, at the Koworx Venice, FL 34285.

FEATURED SPEAKER: Robin Lumb — Jacksonville Republican, small businessman, and one of the more interesting personalities in Florida politics.

Robin will discuss the Florida League of Republican Voters/America First. This new effort brings together several independent grassroots groups to create a home for everyday Republican voters who feel the institutional party has lost touch with its grassroots base.

***

## 🏛️ Robin's Background

• Born and raised in Florida; has called Jacksonville home since 1980.
• Met his wife Joanna, a Jacksonville native, at Florida State University. They live in Riverside and attend All Saints Church.
• Career entirely in the private sector — advertising and commercial printing; he's a small business owner (Primax Media).
• Three decades of civic work: president and chairman of the Jacksonville Junior Chamber of Commerce, board of governors of the Jacksonville Chamber, board of the Clara White Mission, Suicide Prevention Center, Civic Roundtable, and Riverside-Avondale Preservation, where he chaired the public safety committee.

***

## 🗳️ Political Career

• Elected to the Jacksonville City Council, At-Large Group 5, in 2011 as a fiscal conservative; served one term, 2011–2015.
• Counts his biggest council win as working with FDOT to reshape the I-95/I-10 interchange project — sound walls and the pedestrian/bike path along the Fuller Warren Bridge.
• In December 2014 he was chosen to chair the Republican Party of Duval County, replacing Rick Hartley, and stood down from his council seat to do it.
• Ran the local party's turnout machine in the 2015 municipal cycle — data-ranked voter targeting, direct mail, and paid and volunteer walkers aimed at mid-propensity voters, which he credited with lifting Lenny Curry's coattails and flipping races like Sam Newby's.
• Appointed by Mayor Curry as Director of Policy for the City of Jacksonville, 2015–2022.
• Now director of The Jacksonville Alliance, and a regular panelist on WJCT's First Coast Week in Review.

***

## ⚔️ The Grassroots Fight

Lumb has been on the Duval County Republican Executive Committee since 2004 — vice chairman, interim chair, precinct committeeman. That's where the trouble started.

• He co-founded the Duval County Republican Assembly, an independent group of rank-and-file Republicans openly critical of state party leadership.
• The Republican Party of Florida sent cease-and-desist letters invoking Rule 1, which bars any group from using the party's name without a charter — a charter the state chairman can revoke "at any time, without notice, and for any reason."
• Local chair Dean Black filed grievances calling Lumb a "double agent"; the state party removed him from the REC in September 2024 and barred him from party positions for two years.
• Lumb sued the RPOF and chairman Evan Power, arguing the party can't own a word in use since the Roman Republic — and that a party that demands a loyalty oath and a revocable charter from its own voters has confused voters with chattel. A judge denied the party's motion to dismiss in January 2025, so the case proceeds.

His own framing of it is the cleanest summary: "When we registered as Republicans we didn't agree to be ruled by party bosses nor did we sign away our rights under the First Amendment."

-----

Robin will discuss the Florida League of Republican Voters/America First. This new effort brings together several independent groups like ours to create a home for everyday Republican voters who feel the institutional party has lost touch with its grassroots base. Whether you want to learn more about the organization, hear how local chapters and caucuses are forming, or simply connect with others who share your concerns, this is a great opportunity.

Come hear Robin’s perspective and help honor the day by staying engaged in the civic life our veterans have fought to protect.

https://americafirstswflc.org/meetings

------

Doors open at 11:00am with a lite lunch available ($5 donation suggested), with the main meeting starting around 11:30.

The meeting is free.

Guests/Visitors are welcome to attend.

ice...