Marketing Reloaded: The AI Challenge

EVENT DETAILS
Event: Business Education Series: In-Person
Date: Thursday, April 13, 2023
Time: 3:00pm – 5:00pm

EVENT TOPIC & SPEAKER
Topic:
Marketing Reloaded: The AI Challenge

Speaker:
Shailesh Ghimire, VP Client Strategy, New Wine Digital

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Register: https://amaphoenix.org/events/marketing-reloaded-the-ai-challenge/

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Facebook and Google have already been using AI in their ad platforms. Whether it is responsive ads, keyword suggestion tools or the inner workings of their ranking algorithms - we've already been impacted by artificial intelligence (or machine learning). Now with ChatGPT, DALL.E 2, Copy.AI and a whole host of AI services, digital marketing will experience a profound change. In this presentation Shailesh Ghimire will present the fundamentals of the impact of AI on Google/Facebook ads. He will also cover the ways in which marketers can use AI to deliver better performing campaigns, creative and messaging.

Shailesh Ghimire, VP Client Strategy at New Wine Digital will provide practical takeaways your can put into practice in your business:

• Review how AI is already built into Facebook and Google Ad Platforms
• Learn about the different AI tools available to marketers
• How marketers can use AI tools to improve campaign performance
• Learn about the implications for SEO when using AI tools and what that means for companies and ad agencies

This presentation is for you if you’re in marketing and sales in a corporate or consulting role or a business owner or agency professional eager to learn about progressive technologies that increase efficiencies and productivity in marketing operations.

Register: https://amaphoenix.org/events/marketing-reloaded-the-ai-challenge/