Amsterdam SEO Meetup

Note: The date and topic are temporary. We’re still finalizing details, and topics may shift throughout the year depending on speaker availability and interest.

🔥 Starting SEO Is Easy — Starting It at the Right Time Isn’t
Most teams feel pressure to “do SEO,” but timing determines 90% of the impact. This session is a candid exploration of when SEO truly moves the business forward — and when it’s a distraction, a waste of resources, or simply too early.

With planning season around the corner, this is the perfect moment to learn how to decide whether SEO belongs on your roadmap right now.
Is your product ready? Is your audience clear? Is the site stable? Are you solving the right problems first?

We’ll break down the signals that say “go,” the signs that say “wait,” and how to confidently explain that decision internally.
Is your product ready? Is your audience clear? Is the site stable? Are you solving the right problems first? Learn how to confidently decide — and explain — whether SEO belongs on your roadmap right now.

🗓️ Agenda
A detailed agenda will be released later as speakers and topics are confirmed. Expect practical discussion, real-world examples, and Q&A.

✅ Why Attend

• A simple framework to decide if your company is ready for SEO
• Signs that SEO will likely fail if done too early
• Clarity on what must be fixed before SEO work begins
• Tools to explain “don’t do SEO yet” internally
• Avoid wasted effort and start SEO with real impact

👥 Who Should Join

• SEO specialists tired of wasted effort
• PMs and product leads planning roadmaps
• Founders and early-stage companies deciding where SEO fits
• Growth and content leads often tasked with SEO too early
• Anyone influencing acquisition strategy or budget

💡 The Takeaway

• A readiness checklist for SEO
• Signals for “start now” vs “wait and fix X first”
• Real-world examples to guide internal conversations
• A confident plan for starting SEO at the right time

⚠️ Important
This is an in-person only event. No recording. No livestream.
The value is in being there, asking questions, and joining the discussion.

Note: The date and topic are temporary. We’re still finalizing details, and topics may shift throughout the year depending on speaker availability and interest.

🔥 If users can’t find a feature, it might as well not exist.
Every team building digital products faces the same challenge:
users don’t always search, navigate, or describe problems the way we expect.
This session explores how real search behaviour — inside and outside your product — reveals what users think your product does, what they’re actually trying to solve, and how well your features match their mental model.
We’ll break down how product teams and SEO teams can use shared insights to make features easier to find — on your site, in your onboarding, in documentation, and throughout the product experience.

## 🗓️ Agenda

A detailed agenda will be released later as speakers and topics are confirmed. Expect practical discussion, real-world examples, and Q&A.

✅ Why Attend

• Understand how search behaviour reveals user expectations
• Align product naming, navigation, and content with real user language
• See how SEO can surface hidden or misunderstood features
• Learn ways product and SEO teams can share insights
• Walk away with actionable ways to improve feature discoverability
• Examples of improved adoption through better discoverability

👥 Who Should Join

• SEO specialists working with product teams
• PMs wanting users to find key features faster
• UX writers and content designers
• Growth and onboarding teams
• Founders building product-led funnels
• Designers improving navigation or user journeys

💡The Takeaway
You’ll walk away with:

• A clearer understanding of how search behaviour maps to user intent
• Ways to use SEO insights to improve product discoverability
• Examples of teams that boosted activation through better naming and navigation
• Simple frameworks to bring back to your product, design, or growth team

This is for anyone responsible for helping users understand — and actually reach — the value your product promises.

⚠️ Important
This is an in-person only event. No recording or livestream.
The value is in being there, asking questions, and joining the discussion.

Note: The date and topic are temporary. We’re still finalizing details, and topics may shift throughout the year depending on speaker availability and interest.

🔄 The Conversion Conversation: SEO × CRO in Real Life
An in-person session for SEOs, CRO practitioners, growth teams, product marketers, and leaders responsible for performance across the full user journey.
🔥 Traffic without conversion is just noise. This session focuses on how SEO and CRO actually influence each other in day-to-day work — where collaboration breaks down, where it creates leverage, and how to stop page improvements from turning into turf wars.
We’ll explore how search intent shapes conversion paths, what each side really needs from the other, and how to connect acquisition efforts to measurable outcomes without adding process or friction.

🗓️ Agenda
A detailed agenda will be released later as speakers and topics are confirmed. Expect practical discussion, real-world examples, and Q&A.

✅ Why Attend

• Get a clear view of how SEO and CRO influence each other in real work
• See practical examples showing why traffic alone isn’t enough
• Understand what SEOs and CROs need from each other to succeed
• Learn how to discuss page improvements without turning it into a fight
• See how search intent should shape conversion paths
• Walk away with simple steps to improve collaboration inside your team
• Get ideas you can test the very next day without heavy resources

👥 Who Should Join

• SEO specialists who want to see their work translate into revenue
• CRO practitioners looking for better inputs from search
• Growth teams wanting cleaner collaboration between acquisition and conversion
• Product marketers connecting content to outcomes
• PMs or founders aiming to reduce friction between teams
• Anyone responsible for improving performance across the user journey

💡 The Takeaway

• A shared mental model for SEO × CRO collaboration
• Clear ways to align traffic quality with conversion goals
• Practical conversation frameworks that reduce friction
• Testable ideas to improve both acquisition and conversion quickly

⚠️ Important
This is an in-person only event. No recording. No livestream.
The value is in being there, asking questions, and joining the discussion.