Sustainable Digital Marketing: Balancing Growth with Responsibility

How to drive digital performance and ROI without compromising the planet.

About the event
Marketing is about growth, more traffic, more engagement, more data. But in a digital-first world, that growth often comes with a hidden cost: a massive digital carbon footprint.
We are reframing the conversation. This isn't just about code or technical SEO; it’s about brand responsibility, customer trust, and operational efficiency.
Join us for an evening dedicated to the future of digital strategy. We will explore how leading brands are aligning their marketing goals with sustainability, why "lean" digital assets perform better in search and conversion, and how you can build a strategy that is good for business and good for the world.
Whether you are a Marketing Manager, a Strategist, or a Digital Specialist, come learn how to future-proof your digital presence.

Speakers

• Franck Vinchon, Brand and Strategy Consultant at Neon42. Global Strategy & Business Director at Madame Bovary.
• GreenPT
• William Barnes, Head of SEO, Game Help (IGN Entertainment)

The Agenda

• 17:00 — Doors Open & Networking
  Arrive, grab a drink, and settle in while connecting with peers from the Amsterdam marketing and digital community.
• 17:30 — Opening Talk: The Digital Efficiency Index
  Baba presents a deep dive into the current digital footprint of commercial websites and explains why resource efficiency is becoming the new competitive advantage in digital marketing.
• 18:00 — Expert Panel: The Reality of Responsible Growth
  A strategic discussion on balancing business targets with ethical digital practices. Topics include brand reputation, selling sustainability to the board, and the future of digital CSR.
• 19:00 — Voices from the Room
  An interactive segment where you can share bold perspectives and challenge ideas around sustainable digital marketing.
• 19:30 — Drinks & Networking
  Wrap up the evening with informal discussions, audience questions for the speakers, and continued networking.

The agenda is still evolving, but the goal is clear: to spark an honest, practical conversation about sustainability in Digital Marketing.

Why Attend?

• Broaden Your Perspective: Move beyond the technicalities and understand the strategic business case for sustainable marketing.
• Future-Proof Your Career: Sustainability is becoming a KPI for marketing departments. Get ahead of the curve.
• Actionable Strategy: Walk away with ideas on how to improve your site’s performance (speed, UX, SEO) while reducing waste.
• Meaningful Connections: Meet a diverse group of marketers, strategists, and tech leads in the Amsterdam scene.

De Werkplek is an affordable and flexible workspace and uses the Pay What You Like principle for events. You show your appreciation for the event by making a donation. It’s not about how many drinks or snacks you’ve had, but about the overall experience we’ve created. We trust that you’ll value this accordingly.

***

This event will be in English and will not be recorded.

📅 January 30, 2026 · 🕓 Doors open 17:00 · 🎟️ Limited seats — join the waiting list