Product SEO, Making Features Findable and Worth Finding

Note: The date and topic are temporary. We’re still finalizing details, and topics may shift throughout the year depending on speaker availability and interest.

🔥 If users can’t find a feature, it might as well not exist.
Every team building digital products faces the same challenge:
users don’t always search, navigate, or describe problems the way we expect.
This session explores how real search behaviour — inside and outside your product — reveals what users think your product does, what they’re actually trying to solve, and how well your features match their mental model.
We’ll break down how product teams and SEO teams can use shared insights to make features easier to find — on your site, in your onboarding, in documentation, and throughout the product experience.

## 🗓️ Agenda

A detailed agenda will be released later as speakers and topics are confirmed. Expect practical discussion, real-world examples, and Q&A.

✅ Why Attend

• Understand how search behaviour reveals user expectations
• Align product naming, navigation, and content with real user language
• See how SEO can surface hidden or misunderstood features
• Learn ways product and SEO teams can share insights
• Walk away with actionable ways to improve feature discoverability
• Examples of improved adoption through better discoverability

👥 Who Should Join

• SEO specialists working with product teams
• PMs wanting users to find key features faster
• UX writers and content designers
• Growth and onboarding teams
• Founders building product-led funnels
• Designers improving navigation or user journeys

💡The Takeaway
You’ll walk away with:

• A clearer understanding of how search behaviour maps to user intent
• Ways to use SEO insights to improve product discoverability
• Examples of teams that boosted activation through better naming and navigation
• Simple frameworks to bring back to your product, design, or growth team

This is for anyone responsible for helping users understand — and actually reach — the value your product promises.

⚠️ Important
This is an in-person only event. No recording or livestream.
The value is in being there, asking questions, and joining the discussion.