Why UX Matters, with Dean Schuster

Aaaaaaaaand, we're back!

Hello, it is 2020, I have turned 50, and it is time for another edition of the Amsterdam UX Cocktail Hours!

I am working with my employer, ServiceNow (https://www.servicenow.com/) on hosting the next event. The program will definitely include a talk by Dean Schuster (https://www.truematter.com/DeanSchuster), a fellow UX enthusiast and meetup organizer from Columbia, South Carolina, who will share a case study that explores the age-old question: Why does UX matter?

"Even the smallest interface decisions can have a seismic effect on business. Yet digital product teams continually miss the little things. Why? Join Dean on a tour of seemingly small UI quirks that have changed history, caused mass panic, otherwise upended society, and completely ruined my sandwich.
Because interfaces are so central to modern life, our day-to-day UX work has great purpose and value. We banish interface rage. We help businesses save and make serious money. We keep people safe from disaster and yes, even pickles. You hardly need a better reason to get up in the morning."

As usual, there will be time for networking, socializing, sharing knowledge and gossip with fellow UX practitioners from Amsterdam and further out.

In short, the evening will look like this:
18:00 - doors open
18:00 - 19:00 - network, with drinks & snacks
19:00 - 19:15 - welcome
19:15 - 20:00 - Why UX Matters
20:00 - 20:30 - break
20:30 - 21:00 - ?? (TBD)
21:00 - 21:30 - network, with drinks & leftover snacks
21:30 - doors close

UPDATE: RVSP is open!

Let me know if you have any questions: send an email to peter@peterboersma.com

Peter

Peter Boersma | Director of Design for NowX | +31 6 15072747