Analysis Conference 2016

We are pleased to invite you to the Analysis Conference 2016 in Tallinn on the 27th of October, 2016.

Have you ever wondered whether or how your work makes any meaningful impact to your fellow analysts, to your client, to the citizens, to the whole world...
So with these thoughts in mind, we would like to ask you to take a day off from your everyday projects and join other analysts to discuss on the topic "Project scope vs other success indicators". We have planned a day of talks and workshops for you. By the end of the conference day we hope you'll have a lot of new techniques and tricks you can't wait to try out.

Early bird price* - 99€ (ends on the 7th of October)

Lazy bird price* - 120€

• In addition to full day of talks and workshops the price includes:

• bus transport from Tartu and back (in case needed)

• refreshments and lunch

• afterparty/socializing

So without any further ado, here's what we plan to talk about on 27th of October:

Charles Bennett "Linking customer experience to practical implementation of significant change. The realities of what is massive opportunity in an imperfect world"

• Why is customer experience so important as a primary driver to 2016 and 2017 change? Why is this especially relevant to the analyst community?
• What are the possible performance gains? Why are less than 3% of companies getting it right? What are the root causes of this massive gap?
• Why are today’s claimed best practices in customer experience sub-optimal? What can the customer experience world do differently?
• Introduction to the driving pillars underpinning next practice customer experience change.
• How can business analysts take advantage of this thinking?

Risto Hinno: "Are public services, value creation and measuring quality related?"

Risto Hinno is going to share guidelines how these things could be related. He is going to show examples of how public sector in Estonia is making first steps towards looking at itself with the eyes of their customer. How can analysts help to achieve it?

Workshops

There shall be 5 concurring workshops. As the number of seats for each workshop is limited, we kindly ask you to make a choice on registering to the event (the form will be sent to you on the evening of the day you register at meetup).

----Start of workshops-----

• Charles Bennett: "Aligning Customer Experience into 2016/17 Change"

• The single biggest challenge in gaining senior level management acceptance and support for a change project is the lack of a comprehensive, easy to understand and credible business case methodology that directly links change to P&L. Introduction to a case study in the latest thinking methods emerging.
• Principles of linking customer experience to innovation. Introduction to the 1st driving principle “understand the customer better than any of your competition”. Today’s accepted techniques are no longer cutting it.
• Introduction to new thinking in delivering customer insight that only 1% of companies know about.
• Overview of NextGenCX – the latest Outcome Based thinking methodology which creates a detailed understanding of customer wants/needs that delivers massively greater insight than any current method.
• Team exercise using case study to directly apply methodology (participants are free to use the technique back in their own organization)

• Fredrik Milani: "Business Process Modelling"
Business Process Models play an important role in obtaining a common understanding between different stakeholders and for designing quality solutions to business problems. In this workshop, we will discuss about practical aspects of process modelling and cover topics such as what sources one can use, different modelling methods and when to use which one, using modelling languages wisely, and how to make the models more understandable.

• Helen Kokk: "UX like going to the grocery store"

User experience online is very similar to the user experience you get when going to a grocery store. You want a pleasant time without any hassle. You want to be able to navigate the store quickly, get what you need right away, head to the checkout line without a wait, and get back home.

You don’t want to deal with a slow cashier, items not where they should be or out of stock, hostile employees, or a crammed parking lot. You simply want what you came for (groceries) and be on your way.

Stores understand this and have spent a considerable amount of time and money to help you navigate the store, make sure items you want are in stock, and to provide fast and friendly checkout lines.

Our customers are visitors to the sites we create, and the groceries are the content that they came to the site for.

For those of us who go to the store, it’s easy to pinpoint things that irritate us or that we think should be improved. However, when it comes to our own designs and user interfaces and their creation, we may not be able to point out these irritants ahead of time. But users will.

We can fix this by taking a step back to look for these weak points in our service, so that we don’t cause our clients unnecessary frustration and keep them on our site so they can get to the content they were looking for.

• Taivo Pungas: "How to make data beautiful"
In this workshop, we'll look at the basics of collecting, interpreting and presenting data, including best practices and common pitfalls. The focus is on making data-heavy systems clear and usable. The workshop will also include a hands-on task in small groups. Each group will need to quantify a scenario and present their approach to others.

• Tarvet Imala: "Dashboards and how to make useful reports. Based on Playtech case-study"
Last 15 years I have been analyzing financial and/or reporting solutions. This long road has led me to Playtech, where for over a year I have put my full effort into improving reporting solutions. My previous stops on that lovely road were in MyJar, Proekspert and Columbus IT. It was a logical move for me as before that I worked over 6 years as an accountant. For me, reporting is storytelling. Everybody loves good stories and from the beginning of time stories have been the source of wisdom, knowledge and inspiration. I want to share the ideas why and how reporting can tell the story of the organization and what kind of challenges I've met in Playtech building the foundation of a great story.

----End of workshops-----

Minola Jac: "It takes two to tango: Business Analysis and Change Management"

Business Analysts are, intentionally or unintentionally, Change Agents. Involved in projects or initiatives that cause a great deal of change within an organization – be it within the private or public sector, they are put on the front line of any transformation initiative. Change is personal - organizations per se do not change, but individuals do. Therefore it is critical for Business Analysts to understand how change is perceived by individuals, what the foundation for buy-in can be and where resistance comes from. At the same time, every organization can absorb different amounts of change due to the combined effect of many specific factors: culture, trust, management style, workload, change track record.

Change Management can be embedded naturally into the everyday work of any Business Analyst. All the prerequisites are in place for them to grow into a role from where to be able to help align and drive organizational strategy.

Key points:

1. Change Management – what it is, what it is not, how it can help
2. Change Management and Business Analysis – similarities, differences, touch-points
3. The shifting role of BA towards communicating, instead of documenting
4. More focus on business value, less on project activities
5. It’s not just about the software; it’s about the whole picture
6. The power of storytelling – telling is listening

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So a little bit about our speakers:

Charles Bennett (https://www.linkedin.com/in/cnpbennett)
A leading international expert in customer experience management. I work for companies looking to take currently accepted best practice and emerging next practice into their organisations. I use my specialist skills as a programme and project director, world class trainer and coach, BPM expert, change management specialist and mentor to organisations in making strategic decisions.

My approach is hands-on and dynamic and designed to enhance conventional thinking in my specialist subject areas. I always look for ways to help organisations to boost their performance by placing the customer at the core of every aspect of the business. Blending traditional best practice with emerging, but proven, next practice approaches leads to significant and measurable improvements in business growth, market share and competitive advantage over even those who claim a customer experience pedigree!

Key areas of expertise:

• Customer Experience Management. An acknowledged thought leader & expert on customer centricity.
• Project and Programme Management. The effective delivery of high profile business projects, programmes and workstreams with benefits realisation of more than 500 million USD in benefits.
• Business Process Management. A Lean Six Sigma Master Black Belt & Certified Process Master.
• Change Management. The development & implementation of effective transformational change strategies that boost business performance.
• Business Development. The identification, negotiation and successful delivery of more than a 100 profitable consultancy assignments with individual values of up to $6 million USD.

Fredrik Milani (https://www.etis.ee/Portal/Persons/Display/db2bea8d-7f33-4945-8d28-e174e75a9c0a?tabId=CV_ENG), PhD in Business Process Management, is a lecturer at the University of Tartu where he teaches subjects that intersect between IT and Business. Before starting his PhD, Fredrik worked as a Senior Business Analyst for more than 10 years at Handelsbanken Capital Markets in Stockholm. His experiences primarily cover IT enabled solutions for business and products development.

Helen Kokk (https://www.linkedin.com/in/helen-kokk-bb580434) UX / UI designer with 10+ years experience. Passionate about entrepreneurship. Specialties: Branding and identity, user interface UI, user experience UX, web and print graphic design, illustrations.

Minola Jac (https://www.linkedin.com/in/minolajac) joined Nortal in 2015 to lead the building of the Change Management competence, for both client projects and internal transformation initiatives. With prior corporate consulting and PR&Communication experience of over 15 years, she is fascinated by people and what makes them ‘tick’.

Risto Hinno (https://www.linkedin.com/in/ristohinno) is Advisor in the Estonian Ministry of Economic Affairs and Communications. He is working in the field of public service management and focuses on bringing more data- and service-driven approach to the public sector. He currently works as project manager of public services mapping in Estonia. Previously, Risto Hinno worked as Chief Specialist in the Service Department in the Estonian Tax and Customs Board.

Taivo Pungas (https://www.linkedin.com/in/pungas) has worked as a Data Scientist at Skype and Growth Analyst at TransferWise, working on tasks ranging from fraud detection to customer analysis to landing page optimization. Currently he's working on a Master's degree in Machine Learning in Zürich, Switzerland.

Tarvet Imala (https://www.linkedin.com/in/tarvet-imala-53134b30) works at Playtech, where for over a year he has put his full effort into improving the reporting solution. His previous stops on that lovely road of system analysis were in MyJar, Proekspert and Columbus IT. It was a logical move for him as before that he worked over 6 years as an accountant.

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The day starts from 9:30, but if you are an early bird, you are welcome to come from 8:30 to check-in and to talk over some coffee and snacks with others.
In case you come from Tartu, you are very welcome to use the special conference bus from Tartu - just check the option on registration form (will be sent to you in the evening after you register at Meetup) and we'll contact you for further details.

The conference will finish at 18:00 and after that we'll have some time to talk to each other and presenters over drinks and snacks.

In case you have any questions, please contact analysis.conference[@]nortal.com

So come and meet us and your colleagues from different companies and locations! Just click "Join" here at meetup and shortly after that we'll send you registration form about the workshops, transportation and invoice details.

We can't wait to meet you!