Embarking on the Path to Successful Analytics Projects

“Go for it! Keys to Embarking on the Path to Game Changing Analytics” -- a Half-Day Seminar brought to you by the New York Chapter of The Data Warehousing Institute (TDWI).

SEMINAR PROGRAM:

Starting a new analytics effort? Play to win! Join us for a presentation by Jaime Fitzgerald (http://bit.ly/11oHWF1), data monetization advisor and author, on keys to launching successful analytics projects. Fitzgerald helps companies to design, launch, and build high-impact analytics initiatives, using methods that help technologists, data professionals, and non-technical staff to align their activities for optimal results.

The keynote presentation will be followed by a presentation by veteran analytics practitioner Tony Coretto (http://linkd.in/11oI7jS), Managing Director at Novantas Inc. Coretto will share insights from his extensive experience launching successful analytics initiatives in the Financial Services industry.

Themes of the seminar will include:

Overcoming Challenges to Achieving Game-Changing Results: Successful analytics programs have transformed entire businesses, teams, and careers. Yet while successful analytics efforts are game changing, most analytics efforts don’t achieve their full potential.According to Fitzgerald, “It doesn’t have to be this way.” Drawing on his experience helping launch analytics programs, he argues that “by setting themselves up for success, analytics teams increase their probability of success by orders of magnitude.”

Setting up for Success: What distinguishes high-impact analytics efforts from less successful ones? High performing analytics teams approach their work in unique and better ways, Fitzgerald will share best practices in making sure your analytics projects are successful, including better ways to answer crucial questions such as:

· Where are the biggest opportunities to profit from analytics? What business problems need solutions? What questions need to be answered?

· What are the best ways to estimate the profit impact of analytics projects and to measure results post implementation

· Keys to defining the required funding, talent, technology, training, and organizational processes to run successful analytics projects and teams

· Project management best practices that minimize risk, waste, and unexpected pitfalls

· Longer term success: keys to maintaining and leveraging initial success to build sustainable analytics capabilities that payoff year after year

To address these topics, Fitzgerald will share his Data to Dollars™ Methodology, which is used by data pros, analytics teams, and executives to make their data analytics initiatives more successful, more profitable, more repeatable, and more self-sustaining. Developed over the past 17 years, the methodology has enabled teams and companies to get more from their analytics efforts despite constraints in budgets, staff talent and experience, knowledge, data quality and availability, and even political barriers within organizations. Jaime describes his methodology in detail via his forthcoming book, The Data to Dollars Value Chain™ (http://amzn.to/1A3IpL5), which will be published by Morgan Kauffman in April 2015.

SPEAKER BIOGRAPHIES

Jaime Fitzgerald is an author, speaker, advisor, and analyst focused on turning data into better results. He is best known as the creator of the Data to Dollars Value Chain™ (http://amzn.to/11oJcYI), a framework and step-by-step methodology his clients have used to unlock hundreds of millions of dollars in new profits. He is the author of a book based on his Data to Dollars™ methodology (http://amzn.to/1A3IpL5), available soon via Elsevier Publishing / Morgan Kauffman. Jaime is the Founder and Managing Partner of data analytics consultancy Fitzgerald Analytics. The firm’s clients range from Wall Street banks to innovative non-profits and social entrepreneurs, a reflection of Jaime's belief in the universal benefits of Data, Analytics, and Technology innovation. He is a graduate of Harvard University in Economics.

Tony Coretto is a Managing Director at Novantas, Inc (http://amzn.to/11oJcYI). and the Co-Founder of PNT Marketing Services, which was acquired by Novantas in March 2014. Tony helps companies grow their profitability through the strategic and tactical implementation of customer intelligence solutions. He has written articles for or appeared in the pages of the New York Times, the Wall Street Journal, Inc. magazine, Banking New York, Maryland Banker, the New York Enterprise Report, and other industry publications, blogs for PNT and the New York Enterprise Report, and is currently writing a book on customer intelligence. He is a frequently invited speaker on the topics of marketing analytics, customer lifecycle management, and related topics. Tony is a cum laude, Phi Beta Kappa graduate of Harvard College, was a University Fellow at Stanford, and is a graduate of the EO/MIT Entrepreneurial Masters Program.

NETWORK BEFORE, DURING & AFTER THE EVENT:

§ Website: http://tdwichapters.org/newyork

§ Twitter: @TDWINYC | Event Hashtag: #TDWINYC

§ LinkedIn Group: TDWI NYC Tri-State Area Chapter

We look forward to seeing you!

Jon M. Deutsch

President, TDWI NYC Tri-State Chapter