Data Storytelling Workshop w/ TDWI vet Ted Cuzzillo!

Join us for a presentation by a veteran journalist and data pro, Ted Cuzzillo. on best practices in telling the story behind your data!

Storytelling with data is a recent and important contribution to analytics, and it has the potential to dramatically broaden the appeal and understanding of data. Skilled practitioners translate data, sometimes called the “second language of business,” into everyone’s first language, stories.

But as old as storytelling is, storytelling with data is new. The methods are still developing, and there’s still no standard definition of a “data story.” Many practitioners, for example, see storytelling with data as a complement to visualization while others, such as our keynote presenter and workshop facilitator, Ted Cuzzillo, understand that visualization is purely optional. In fact, data stories may be told in any medium, or combination of media.

Crafting a good data story may seem easy, but it’s actually challenging and very important. Interpreting data through the lens of a story offers a powerful message with fresh insight into sales dynamics, brand performance or financial value. It can communicate consistency and differentiation across all channels. In this interactive workshop setting, you’ll work with a team and gain experience finding a story in data and shaping it for an audience.

YOU WILL LEARN:

• To find the story in a collection of data and shape it for the intended audience

• To craft a story that combines data visuals, verbal narrative, or whatever media are accessible and appropriate

• To choose the best media for your story and avoid noise

• To understand and connect with the audience when telling a data story.

PRE-REQUISITES:

• This program is directed toward anyone interested in learning to effectively communicate information using data storytelling techniques.

• A laptop computer is recommended, but not required, for this workshop. You’ll be provided with collections of data visualizations for story crafting – both in print and digital form. Those who work with the digital versions will get greatest value from the workshop.

• This session is intended to be interactive. The presenter will encourage discussion throughout the presentation.

About the speaker:

Ted Cuzzillo is a journalist and industry analyst. For more than 25 years in several tech-centered industries, he has advocated the use of stories—not just the usual “how” and “what” but also the “why” and the “who.” In the business intelligence industry, he has written since 2007 for TDWI (BI This Week), Information Management, and his weblog, Datadoodle. He believes that with data storytelling, data’s full story can finally be told. Follow Ted on Twitter: @datadoodle.