Data Activation with GA4 || FREE Community Training

REGISTRATION at https://analytics-pioneers.com/community-trainings

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Topics:

• Introduction / Background
  - Data silos (online vs. online, offline vs. online)
  - Tracking and analytics as a foundation for data activation
  - Limitations and use cases
• Data import features in GA4
  - Cost data
  - User data by User ID / Client ID
  - Import schemas & join keys
  - Requirements for using data import features
• Connecting data silos
  - Example: CRM data and GA4
  - Setting up custom dimensions in GA4
  - Creating quality scores (or similar) after joining with GA4 User ID
  - CSV export and import in GA4
  - Cost data import
• Marketing & Data Activation
  - Using imported data to build audiences in GA4
  - Reports with cost data

Trainer: Etienne Dase & Moritz Bauer with Marcus Stade & Patrick Mohr

The training is live and will be held in English.
It is not recorded.

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Please register for the training here free of charge:
https://analytics-pioneers.com/community-trainings