How LLMs change Analytics and the Jobs of Digital Analysts

Large Language Models in Analytics
- Maciek Stanasiuk

It’s been more than 2 years since the advent of Large Language Models - the release of ChatGPT. Billions of dollars have been invested in GenAI, and all the media foreshadows the end of IT work as we know it.

But how does it affect digital analytics? KPIs definition? Tracking implementation? Data engineering and modelling? Reporting? Delivery of insights and recommendations? Let’s take a look together at how and to what extent it can be automated, and where there still is hope for us, puny humans.

Maciek Stanasiuk, CEO at Defused Data is sharing his insights and leading a discussion around the topic of AI in Digital Analytics.

The Analytics Roundtable will take place at the Advance Metrics office at the On Labs Tower in Zurich at Förrlibuckstrasse 190.