From Hype to ROI: Using AI Smarter in Analytics | Analytics Roundtable Zurich
Details
With AI dominating every conversation, it’s becoming harder to separate real business value from hype. In this roundtable, we’ll explore how AI is actually used in modern analytics (beyond chatbots and flashy demos). Our special guest, Dr. Pawel Kampczyk, Head of AI & Data Science at Aktiia, will uncover where large language models and machine learning make a real impact, where their limits are, and how companies can use them with confidence.
You’ll leave with a clearer mental model of how AI is used in marketing and analytics today. What to trust, what to double-check, and where it can drive measurable value for your business.
The Analytics Roundtable will as always take place at the Advance Metrics office at the On Labs Tower in Zurich at Förrlibuckstrasse 190.