The Center for Business Analytics at Drexel University's LeBow College of Business is a hub for collaboration between industry and academia. Our Meetup group promotes opportunities to discuss analytics concepts, tools, and insights and to form valuable professional relationships in Philadelphia and beyond.
• Business Analytics Speaker Series events: a forum of practitioners who discuss how their organizations leverage data for decision making
• Drexel LeBow Analytics 50: annual recognition of analytics innovation in organizations across the country
• Introductory analytics workshops: instruction from Drexel LeBow's faculty experts in areas such as R, data visualization, text mining, and dashboard design
This event welcomes Eduardo Weinstein, Head of Analytics and Attribution at Google. Weinstein will discuss his role within the organization’s Technology Telecom team and how Google leverages data for decision making.
Weinstein leads analytics and attribution for Google’s Global Business Organization. His team helps companies better understand consumer behavior and market dynamics, including the impact of their digital marketing campaigns across Google’s range of products, such as Search, YouTube and Display. Previously, Weinstein was Head of Strategy for the go-to-market team, where he led a team responsible for strategic initiatives for the Americas Ads Business. Prior to Google, he was a consultant for McKinsey and Company. Weinstein earned a bachelor's degree, Magna Cum Laude, in Business Administration and Economics from Pontificia Universidad Catolica de Chile and an MBA from Harvard Business School.
A Q+A session will follow the keynote presentation. Hope you can join us!