This group is for individuals with a vested interest in optimizing the performance of their software applications and their user's digital experience, by instrumenting best practices in pre-production, as well as post-production, from all digital platforms (i.e. - browser, mobile, tablet, cloud, etc.). We will also address quick resolution of production incidents and deep dive diagnostics, as well as future capacity planning, predictive analytics, and business intelligence. In reviewing these topics, the main goal of the APM & DXO group will be to define the success of these initiatives from their impact on key business metrics (such as revenue, conversion rates, cost savings, etc.). An additional important goal of this group is to build a bridge between people from different business disciplines. All are welcome, from software engineers, devops, marketing, and general business professionals.