Declan Goodman presents: The Art of Storytelling for Enterprise Architects

Architecting for Innovation and Declan Goodman present: The Art of Storytelling for Enterprise Architects

Every Enterprise Architecture has a story - a story older than code and deeper than data. A story that’s as much about people as it is about technology. People resonate with good stories; those that follow timeless patterns and draw on myth and metaphor to shape how we think, act, and lead. And the Enterprise Architecture story is one that deserves to be told.
In this session, Declan introduces the Digital Mythology Storytelling Framework - a proven approach for aligning teams, inspiring change, and making strategy stick.

Grounded in three powerful pillars; Xin (heart-mind), Metaphor, and Catalyst - this framework empowers Enterprise Architects to lead with clarity, connection, and purpose.
Discover how storytelling is more than communication; it’s connection. Learn how to use narrative as a powerful tool to bridge the gap between vision and execution, turning Enterprise Architecture strategy into action.
This session builds on Declan’s recent talk at the Gartner IT Symposium, Gold Coast 2024.

Join us for an insightful session where myth meets modern mastery - and where your story drives transformation

Join us for an insightful session where myth meets modern mastery—and where your story drives transformation.

About Declan Goodman

Declan is a highly experienced technology and leadership consultant, coach & mentor with 25+ years of international experience across a range of industries, including finance, resources, education, local council, utilities and consulting.

Declan’s areas of expertise include digital strategy development, enterprise architecture, governance and leadership capability. Declan provides a range of professional services to clients with a focus on business-led technology, innovation and digital transformation. Declan is passionate about all things digital and is an avid technology enthusiast, speaker & podcaster. He is the founder and host of the Digital Mythology podcast, helping digital leaders and professionals enhance their digital transformation success using the power of storytelling.

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Architecting for Innovation Lunch and Learn
Wednesday, May 21st, 2025
12:30 PM AEDT
Online