Meetup #14

Buenas!
El miércoles 29/06 vamos a estar organizando la tercera Meetup de este año.

¡En esta ocasión tenemos una novedad! Se trata de un evento híbrido con la posibilidad de asistir presencialmente a las charlas en las oficinas de Meta en Buenos Aires para un grupo reducido.

En caso de querer asistir presencialmente, deben aplicar mediante el siguiente formulario: https://forms.gle/sbvT8cVbCUNV2iUx8

La semana del evento se les comunicará requisitos de entrada a las oficinas y dirección de la misma.
Para el resto, vamos a streamear el evento por YouTube.
Tendremos las siguientes charlas:

Redefining Measurement with Geo Experimentation
Speakers: (Meta) Arturo Esquerra, Nicolas Cruces
Abstract:
Aggregate experimentation tools have been publicly available for some time. While being effective tools to analyze the impact of a treatment, they are mostly focused on statistical inference and provide little guidance, flexibility, and clarity on how to select test and control markets for a well-powered experiment.
That is why we have built GeoLift, an end to end R package from Meta Open Source that enables stakeholders to plan and execute robust geo-experiments tailored to fit their needs. Based on Augmented Synthetic Control Methods (ASCM), GeoLift is able to set your experiment up for success!
In this talk we will go over a brief historical overview of where synthetic controls come from, and discuss how GeoLift fits into the picture. We will walk through some practical cases of how GeoLift has been used to answer some of the most interesting business hypotheses and close the talk with a demo of how the code works.

An Introduction To Sponsored Listings
Speaker: Cristian Antuña (Mutt Data)
Abstract:
In this talk we will describe sponsored ads, the service they provide and how they are implemented. In particular, we will highlight how these kinds of ads differ from traditional display ones, and the particular problems this setting poses. Finally, in the context of a marketplace we will provide some examples

La agenda es la siguiente:
18:15pm - Introducción e inicio de la Meetup

18:40pm - Arturo Esquerra y Nicolas Cruces - Redefining Measurement with Geo Experimentation

19:30pm - Corte Intermedio

19:50 - Cristian Antuña - An Introduction To Sponsored Listings

20:40pm - Finalización del evento

Estamos muy contentos de poder contar con la presencia del equipo de Meta!

El día del evento estaremos compartiendo el link por este medio.

Los esperamos!