The AR Opportunity

This is a past event

120 people went

Location image of event venue


• Hosted by Snap Inc
• Sponsored by Happy Finish, Scape and Admix

Augmented reality is going to change the way we live in the coming years, but what is available to developers, designers, marketers and business leaders today and where are the opportunities to jump in right now? Join us to find out!


Doors will open at 6.30pm at Snap Inc offices in Soho.

Get in, have a chat, exchange business cards, grab a know how it works!

6.55pm "The AR Opportunity"

Romain Derrien

7pm "Making AR easy in Lens Studio"

Augmented Reality enables us to place engaging, interesting content in the world. To do this, technology such as computer vision and machine learning is used to understand the semantics and geometry of the world. With Lens Studio, anyone can access these techniques to simply create their own advanced AR experiences.

Qi Pan, Snap Inc.

7.30pm "How brands can capitalise on XR"

In the past few years, we have seen a huge shift from interruption marketing to permission marketing: creating an experience for the user rather than interrupting. In this talk, Sam Huber, founder of Admix, the leading monetisation platform for VR/AR, argues that XR will revolutionise the advertising world for the better, and help brands deliver experiential marketing at scale for the first time.

Samuel Huber,

8pm "The AR World Map - Think bigger!"

Earlier this year, London-based startup Scape Technologies announced a new SDK called ScapeKit, the first SDK for world-recognition, demonstrating the ability for devices to recognize and augment the world, at an infinitely-large scale. In this talk, we will walk through the process of developing an application using Scape's SDK and a glimpse into what this new infrastructure will enable.

Edward Miller, Scape Technologies

8.30pm "Creativity in an Augmented World"

Happy Finish is constantly exploring different ways of portraying new technologies in the most creative way. AR technology is fast moving and fast evolving, therefore R&D lays at the core of our practice. As Creative Technologist, Alesandra is constantly going through different and new creative processes in order to test and understand the possibilities of AR. This talk will take the audience trough our R&D Demos and workflow to better understand the possibilities AR has to offer.

Alesandra Miro, Happy Finish.


from 9pm, Take the time to discuss what you just learnt around some pizza and drink, doors will close at 10pm


• Snap Inc for hosting the evening, you guys rock!

• Admix, Scape and Happy Finish for sponsoring the food and the bar