The Importance of Understanding Keyword Research for SEO

Keyword research helps find your SEO "sweet spot". It allows you to understand what your target audience is searching for, enabling you to create content that directly addresses their needs, leading to higher search engine rankings, more relevant traffic to your site, and increased potential for conversions and customer acquisition.

At this Meetup we will focus on the fundamentals of keyword research using Google AdWords' keyword planner. I will show you how to find the right keywords for your website.