Stop Feature Factory: From Feedback “Black Hole” to Customer-Driven

Customers throw ideas left and right. Support drowns in tickets like "Make the button red." And Product Managers? They often have to guess which of those thousands of ideas will actually deliver business value.

Sound familiar? It sounds like a "Feature Factory" - a system that builds a lot, but not necessarily the right things. It’s time to change that.

Join us for a session where we’ll show you how to implement true Customer-Driven Development and build a seamless bridge between Customer Support and Product Management, without ever leaving the Atlassian ecosystem.

During this event, you will learn:

• How to stop collecting "wishes" and start collecting problems: We’ll show you how to enforce structured feedback on the Jira Service Management portal so customers describe their actual pain points instead of dictating solutions.
• How to prioritize using hard data: Not all feedback carries the same weight. You’ll see how integrating Jira with your CRM allows Product Managers to instantly see the customer's ARR and tier right on the issue view.
• How to stop drowning in data: We’ll discuss how Jira Product Discovery, combined with the power of AI, helps synthesize dozens of similar JSM requests into coherent Product Ideas.
• How to close the feedback loop (and delight customers): Put an end to the feedback black hole! We’ll demonstrate how radical transparency builds trust and creates raving fans.

Who is this event for? Product Managers, ITSM / Customer Success Leaders, Jira Administrators, and anyone who wants to ensure their company builds products that customers are actually willing to pay for.