A joint event between Steadfast Collective and Stripe, for marketing leaders, CMOs, community strategists, and founders.
Explore how ethical marketing and community-led strategies can drive sustainable growth, be more profitable, and be built to last.
Audiences to Advocates is an evening gathering of 30-50 hand-picked leaders exploring how community can become the most powerful asset in a marketer’s toolkit.
This is where strategy meets substance, with insights from those who’ve built loyal followings, scaled authentic engagement, and seen community-led growth outperform paid media.
We’ll explore how community is a tried and tested growth channel for brands looking for repeatable momentum.
Agenda
6:30-7:00 PM - Arrival & Welcome
Guests arrive at Stripe’s HQ for drinks, light food, and early networking. An informal start to set the tone for connection.
7:00-7:10 PM - Opening Remarks: Pete Heslop (Steadfast Collective)
Pete frames the evening: he’ll share a couple of powerful stats to set the stage and introduce the speakers.
7:10-7:30 PM - Keynote 1: Alex Holliman (Climbing Trees)
Values-Driven Growth
Alex shares how brands building around shared values and community outperform those just chasing clicks. He’ll walk through real campaigns that prove community isn’t a nice-to-have, it’s a competitive advantage. (15 mins talk + 5 min Q&A)
7:30-7:50 PM - Keynote 2: Andrew Waldron (DESIGNSNITCH)
TBC: How marketplaces build thriving communities. (15 mins talk + 5 min Q&A)
7:50-8:00 PM - Break
8:00-8:30 PM - Panel: "The Community Advantage"
Moderated by Pete Heslop.
Confirmed Panellists:
- Dan Barber (Cheif Communications Officer @ OCS)
- Laura Roth (Marketing Strategist; ex AWS, Vodafone, WeWork)
- Lindsay Taub (Stripe @ Field Marketing Community Manager)
- George Adams (Senior SWE Manager @ Microsoft)
Topics: Building trust at scale. When to measure vs. nurture. Campaign vs. community. Employee communities. The case for long-term thinking.
8:30-9:00 PM - Final Networking
Continue conversations over drinks.
