Connecting the Dots Between Online Media and Offline Purchases

Speaker: Casey Carey, CMO, Adometry

The digital marketing landscape continues to evolve at a rapid pace, meaning advertising tactics and measurements that worked last year or even last month may no longer be effective. In this session, we'll discuss how advanced attribution methods helped a major national brand get a true picture of how online marketing efforts are performing, both online and offline.

Key Learnings:

The basics of attribution – methods and measures

How to leverage digital marketing opportunities across platforms

How to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa

Best practices from a leading national brand using attribution to connect offline customer activity with digital marketing campaigns