Monstrous to Magical: 10 Steps to Transform your Lead Scoring Program

At its best, lead scoring increases sales and marketing effectives, grows revenue, and delivers qualified leads. Lead scoring is part art and part science, however, many marketers find that their scoring creation is a monstrous mess.

Join us as we discuss effective ways to formulate, use, and build a lead scoring program that delivers magical results.

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SPEAKER:
Stephanie Sweetland
Director, Marketing Technology and Automation at Cvent

ABOUT SPEAKER:
Stephanie Sweetland is a marketing operations professional with a passion for conversion optimization, data-driven decision making, and leading transformative projects. As the Director of Marketing Technology and Automation at Cvent, she leads a global team that manages over 55 technologies and orchestrates cross-system data flows and governance. She holds a Masters in Communications from Johns Hopkins University, a BBA from Villanova University, and lives in Cape Cod with her husband, son and sheepadoodle.