Fireside Chat: Integrated Marketing Ecosystems

Join us for a fireside chat with the AMUG June Avengers as we explore the benefits of an integrated marketing automation ecosystem.

In a panel discussion format, 3 MOPs leaders will share honest opinions on how integrating your marketing automation platform with different apps and tools can unlock new opportunities for growth and drive tangible results. Gain insights on how to optimize your marketing automation strategy and achieve seamless coordination across multiple teams.

What you'll learn:
- What a fully integrated marketing automation system looks like
- How you should evaluate new software to build a fully integrated marketing system
- the key items required for a successful implementation of new MarTech tools
- Operational governance and documentation: why we hear about these a lot?
- How you can get alignment with leadership and across teams on initiatives, ownership, and more
- How you can avoid tech debt
We'll have plenty of time to ask questions to the panelists! Don't miss this opportunity to learn about the power of an integrated marketing ecosystem and how it can help you succeed in today's ever-changing landscape.

***RSVP ON THE OFFICIAL EVENT REGISTRATION PAGE HERE***

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About Panelists:
Kanako Toke
RevOps/MOps Consultant at KTone Consulting

Kanako is a RevOps consultant with a strong backbone in Marketing Operations. Her experience in Ops for 8+ years covers not only Marketo management but goes beyond Salesforce and Marketo tech stack. She believes tech pieces are merely enablers of a bigger operational picture, and she's passionate about streamlining the processes, both from human and tech perspectives, for marketing, sales, and customer success organizations. Her favorite emoji are 🛠️ (hummer and wrench), 🪄 (magic wand), and 🥁 (drums).

Anna Haugen
CRM and Automation Consultant

I have been working in marketing operations for 7 years and am passionate about improving business processes, solving complex problems with durable/sustainable solutions, and leveraging new technologies. I have managed the MarTech stack across various industries and company sizes. Most recently, I supported Amazon’s go-to-market for Buy with Prime by managing the marketing operations strategy and was a core administrator for the largest Pardot instance in the world (224M records) with Amazon Business. I now work in the start up space within revenue operations and lifecycle marketing. In my free time, I am a Marketing Automation and CRM Consultant, avid runner, and probably can be found hiking/camping/skiing in the mountains.

Balkar Singh Rao
Sr Manager, Marketing Automation, Grazitti Interactive

Balkar Singh Rao is a Marketo Consultant with over 10 years of experience, having worked with 100+ Marketo customers in the past decade. He is a 5X Certified Expert Adobe Marketo Engage Practitioner. He is passionate about using Marketo to improve marketing and is driven to combine his curiosity & experience for improving performance metrics with the right solutions to achieve results. Balkar has trained numerous batches at Grazitti Interactive to use Marketo effectively, helping customers increase their adoption maturity and scale their marketing efforts efficiently.

In addition to his work, Balkar Singh Rao is an active member of the Marketo community and frequently writes about Marketing Automation. He is a part of the Adobe Community Advisor Class of 2023, where he plans to increase thought leadership in the industry. He also serves as a MUG Leader for the Chandigarh Chapter.