Is the Price Right?

Austin RAW Conversations is a monthly meetup hosted by Arturo for founders, investors, and operators building and backing early-stage tech companies.

This May session centers on Pricing.

You picked a number.

What informed it?
What did you optimize for?
And what did it actually reveal?

Pricing is one of the few decisions that immediately reflects how you see your customer, your product, and your market.

It shows up in who converts, who hesitates, how you sell, and how your company is perceived long before scale.

Most early pricing isn’t designed. It’s adjusted.
Changed after a lost deal. Lowered to move faster. Raised once there’s traction. Rarely revisited with full context.

This session focuses on those decisions.

We’ll walk through real pricing histories. Founders will share where they started, what they changed, and what happened after. The room will examine the reasoning behind those changes and what the outcomes signaled.

The goal is not only to arrive at the “right” price, but also to understand what your price is driving and signaling.

The session will be interactive. Participation is encouraged.

📍 Location
Capital Factory
Captain America Room (8th Floor)
701 Brazos St, Austin, TX

Capital Factory is located inside the Omni building at the corner of 7th Street and Brazos Street, with entrances on 7th Street, Brazos Street, and 8th Street.

🚗 Parking
For the most up-to-date parking info, visit: https://capitalfactory.com/parking/

🗓️ Date & Time
Thursday, May 28, 2026
6:00 PM to 8:00 PM CT

📋 Agenda

• 6:00 PM – Check-in + food
• 6:20 PM – Opening framing
• 6:30 PM – Pricing walkthroughs + discussion
• 7:50 PM – Synthesis + close
• 8:00 PM – Soft wrap-up

Light snacks provided.

👤 Who This Event Is For
Founders, investors, and operators engaged in early-stage tech in Austin who want a clearer view of how pricing decisions are made, tested, and interpreted.

🤝 Sponsor
Thank you to Station Austin for sponsoring RAW Conversations Meetup. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.