BFCM Profit Calculation workshop

## REGISTER HERE ##
https://luma.com/hyycp9sh
## REGISTER HERE ##

# Measuring profit for growth marketers

​Direct to Consumer ecommerce channel workshop for ecommerce pros, digital marketing managers, or operators with accountability for measuring results and profit around Black Friday Cyber Monday.

Learning agenda will be adapted to who is in the room, facilitated by Meetup host Patrick Scott Pitman and Dan Hansfield of Datasmith, visiting us from Colorado.

Lunch Q&A with Wunderkind, sponsor of the workshop.

# ​Workshop topics

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## ​1. Calculating LTV and pLTV for BFCM cohort

## ​2. Forecast results if did nothing special for BFCM

## ​3. Calculate lift needed for every discount level

## ​4. Set 2026 breakeven CAC

## 5. Plan your 2026 returning customer surge

Details at https://luma.com/hyycp9sh

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This is one in a series of workshops. Apply and learn more here.