The Value and Benefits of Usability with Lawrence Najjar

Need to convince other people in your organization of the value of usability? Invite them to a fun, interactive usability benefits quiz -- with a prize!

In this talk, Lawrence Najjar will share his popular usability benefits quiz. He will ask multiple-choice questions to engage participants and show just how important ease of use is for products. You write down your choices then he gives the research-based correct answers. Make a copy of the quiz to use where you work.

Bio: Lawrence Najjar is an award-winning user experience designer and researcher with extensive experience making the complex simple. He worked at small design consulting firms and large companies on enterprise applications, mobile applications, e-commerce sites, and wearable computers. He has degrees in engineering psychology from Georgia Tech, authored 100 professional papers and publications, and served on the board of the Austin User Experience Professionals Association. His personal website is http://www.lawrence-najjar.com/new-index.html

Pizza and beer will be provided thanks to our sponsor Voltage Control.

About this meetup's sponsor:

Voltage Control is bringing Jake Knapp back to Austin for a 1-day Design Sprint workshop. In this fun, fast-paced, hands-on workshop, you’ll learn the Design Sprint directly from its creator. Jake will rapidly lead you through the process, teaching how the various steps fit together and why and how they work. You’ll get tips and tricks beyond the Sprint book, and you’ll learn how to incorporate these techniques into normal meetings. Jake will give your team a new way of looking at business challenges and the confidence to approach those challenges with renewed energy and optimism. You'll laugh. You'll high five. You'll learn ridiculously useful skills.

Get your tickets today: http://www.ticketbase.com/events/design-sprint-bootcamp-jake-knapp-voltage-control

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A very grateful thank you to Rackspace for hosting!