Telling the Story Behind Your UX Work with David Campana

🗓️ May 1, 2025
🕒 6:30 PM CT
📍 Virtual Event (RSVP to see the link)

Join us for an inspiring evening with David Campana, Head of UX at Zaelot and founder of Level^Up, a coaching practice that helps designers grow bold, standout careers in UX.

With a background that bridges architecture and design leadership at top companies like Apple, WeWork, Verizon, and Upwork, David brings a strategic—but down-to-earth—approach to career development in UX.

Overview
Your case studies aren’t just project recaps—they're your story. In this session, David will show you how to structure case studies using the Problem → Opportunity → Solution → Impact (POSI) framework he teaches in his Level^Up course.

He’ll cover how to:

• Keep your process clear and engaging
• Show real impact (even if you don’t have metrics)
• Build case studies that speak to hiring managers

What you'll learn
By the end, you’ll know how to:

• Structure case studies with the 4-part POSI framework
• Focus your story without overwhelming your audience
• Prove your value—even without product data

Schedule

• 40 min – POSI framework & case study storytelling
• 20–30 min – Live case study review + group feedback
• 10–15 min – Open Q&A

Whether you're polishing your portfolio or just starting out, this session will give you fresh, practical ways to present your work with confidence.