Conceptual design Presented by Giovanni DiFeterici (http://www.gdifeterici.com/) (@giodif (http://twitter.com/giodif)), UnmatchedStyle.com editor
A central concept can act as the glue that ties together content, tone, language, layout, art, typography, brand, message and technology into an intuitive whole–and it can communicate a design’s intent. Giovanni will explain how he conceptualizes a design idea and how that influences how he implements that design. He’ll discuss how to give a design a soul that is greater than the sum of its parts.
Sign up UX design Presented by Gene Crawford (http://crawfishstudios.com/) (@genecrawford (http://twitter.com/genecrawford)), UnmatchedStyle.com editor
Your web app’s sign up experience or your website’s call-to-action better be top-notch. People have short attention spans and quickly judgment on your service or products. Touching on psychology, patterns and design reviews, Gene will demonstrate what elements convert users.
