Exploring Future eCommerce Patterns and Opportunities

eCommerce buying patterns formed in response to the COVID 19 Shutdown, are not likely to change. In fact, the consumer response to the pandemic actually acted as an accelerator to pre-existing eCommerce trends, surpassing sales levels not projected until 2025.

In this month’s WooCommerce MeetUp Toyin Akinmusuru will discuss how you can grow your eCommerce business in the new normal. We will look at eCommerce trends that signal what online shopping will look like post-pandemic, and take a deep dive into the trends related to how we use technology to shop, and why now may be the time to launch a marketplace strategy to boast the visibly of the products on your WooCommerce site.

Toyin will discuss ways to update your eCommerce marketing toolbox with innovative strategies to reach new customers. We will discuss opportunities to leverage your WooCommerce site by placing products on the Walmart Marketplace as an alternative or an addition to the Amazon Marketplace. While Amazon is the most visited shopping website in the US, the Walmart Marketplace is growing daily with 11 million unique items and 88 million unique visitors a month. Competition overall is lower on Walmart. With just over 50,000 sellers who are all domestically based, Walmart Marketplace offers prime digital real estate for a new seller. Due to a less saturated space, Walmart is reporting that sellers get 13x more visitors a month compared to sellers on Amazon.

If you are bringing a new product to market or looking for a way to leverage existing products on your WooCommerce site, the Walmart Marketplace offers a window of opportunity in 2021. We look forward to your questions and comments this will be a lively session.