The Creative Process: How to Get the Most Out of Your Creative Agency

NOTE: Registration is required for this event - Click here to complete your registration and receive your virtual access to the event: https://austinama.wildapricot.org/event-4293118

This Power Hour Event is free for AMA members and $5 for guests (non-members).

The Creative Process:
How to Avoid Common Mistakes & Get the Most Out of Your Creative Agency

Bringing in an outside creative agency is supposed to make life easier for in-house marketers, but that isn’t always the case. From setting the right expectations during onboarding to ensuring strong communication channels, there is a lot that goes into building a relationship to make sure you get the creative assets and marketing results you seek.

Co-Founder Kat Thay and Creative Director Carter Pagel of creative agency Kat & Carter host this month’s AMA Austin Power Hour to discuss effective ways to choose a partner, set the right expectations, and get the most out of your creative needs.

This hour-long discussion is perfect for marketers that have ever wondered…

· What should I look for in a creative agency?
· How do I write a brief that gets the results I need?
· When should I be taking the lead and when should my agency be driving the conversation?
· How do I provide constructive feedback?
· What metrics should I use to judge the success/failure of my agency?

Join us Thursday, May 27th, 5-6pm this discussion and Q&A.

ABOUT KAT THAY
As Co-Founder of Kat & Carter, Kat Thay is passionate about every aspect of the creative process, from ideation to execution to the people that make it all happen. Relying on her background as a Creative & Marketing Consultant and her experience as Head of Strategy and New Business at Castleview, Kat has a proven track record of building collaborative teams that are always coming up with new ideas and fresh projects. Always one to keep innovating, she's committed to creating meaningful work and experiences that deliver results.

ABOUT CARTER PAGEL
Serving as Kat & Cater’s Creative Director, Carter Pagel is a 24-year veteran of the advertising industry having held responsibilities at almost every part in the creative process. With experience as a copywriter and marketing manager on the client side, creative director at multiple agencies and, most recently, a commercial director with production companies; he possesses a unique insight into why some client-agency relationships work and others don’t from having served on both sides of the table.

MEET OUR EVENT SPONSOR: K&C
We are Kat & Carter – two advertising veterans who believe you deserve better. The current state of the world has underscored the irrelevance of the bloated, traditional agency model, but this has been a long time coming. Fact is, most companies today don't need the things large advertising agencies try to push on them. Instead, they need a streamlined, scalable solution to their specific marketing and advertising needs, which is exactly what we offer. We create customized content that builds brands and sells products. Check out our website for examples of our work and let’s start a conversation - https://www.katandcarter.com/

See the full event page for additional information on our panelists: https://austinama.wildapricot.org/event-4293118

NOTE: Registration is required for this event - Click here to complete your registration and receive your virtual access to the event: https://austinama.wildapricot.org/event-4293118