Building Smarter Customer Models

Speaker: Dr. Yash Gad, Founder, Ringer Sciences

Customer models are at the heart of many data science projects - understanding who customers are, how they relate to each other, how they relate to your products, and ultimately what they will do next. In this talk, Yash Gad will discuss how to ask the right questions to your stakeholders to deliver the type of data science model that will give them the most actionable insights about their customers. We will discuss this using a real example of customer purchase behavior.