WPATX Beginners: How to Build an Effective Content Creation Strategy

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• What we'll do
For many, content development is one of the road blocks they face when building their WordPress site. Some folks worry about how to organize their content in categories, some fret about how to use tags, linking strategies mystifies others. This WPATX Beginner’s presentation will focus on the tools and processes available to help you develop and implement a winning content creation strategy.

After making all the hard choices to design and develop a great looking website every website owner faces the same problem — “feed the beast” syndrome. How do we continually produce steady stream of engaging content for our WordPress site? How often should we update the content on our site’s ‘static’ pages? What can we do to add some dynamic content to our static pages to keep the search spiders coming back? We will discuss both offline and online tools and resources to help you brainstorm topics for your site’s blog, produce great content for your target audience, and ways to use that content to your build your online community. This presentation will review the use of categories in content organization, styles of written content that are most effective, curating content, mobile-friendly content formats, and the increasing importance of photos & video content.

• What to bring
Your laptop and your questions

• Important to know
This class is designed for those new to WordPress

Thank you to our venue sponsors for the WPATX Beginners Class: T-Werx Coworking and the West Austin Chamber of Commerce. We appreciate their ongoing support for 2019!