Tame the Content Lifecycle - How Sitecore’s Content Hub Solves Content Chaos

Due to Covid-19 this is now a virtual event - use the URL below to register your spot:

https://zoom.us/webinar/register/WN_C6yzUwWQRkycq6ABhC_w5g

Content remains at the heart of digital marketing, it’s always been a challenge to manage the content generation, collaboration and publishing lifecycle - but in the era of personalisation and omnichannel communications it can spiral out of control. Learn how marketers in the ‘content hot seat’ look to new tools to tame the content generation and publishing lifecycle!

To cap the night off we will see a walk-through of Sitecore’s Content Hub - an integrated application that unifies the marketing calendar, contributor roles, content, workflow, CMS platforms and rights management across the content generation lifecycle.

Content Hub is not Sitecore specific, and integrates with most leading CMS platforms - so even if you don't use Sitecore the evening will be of interest.

Panelists

Robyn Johnstone, Digital Marketing Manager, Minter Ellison

Robyn is a Sitecore MVP and digital marketer specialising in end-to-end, digital web-based product development and management. Robyn views site content from a strategic perspective and is passionate about using Sitecore’s experience marketing module to deliver personalisation.

Debra Taylor, National Content & Comms Principal at Deloitte Digital

Debra is one of the country’s most experienced and long standing content strategists. Her approach combines many years as a writer, editor, editorial director and publisher with a deep understanding of how content can deliver upon strategic and commercial objectives.

At Deloitte she has refined this further into a unique, practical and highly effective framework that harnesses the ‘art and science’ of content to address our clients’ entire content ecosystems and customer decision points. Over her extensive career, she has produced content and strategies for a wide variety of brands including Telstra, HCF, icareNSW, Chartered Accountants, the University of Sydney, QBE, First State Super, the Department of Health and many others.

Bronwyn Cook, Field Marketing Manager, Sitecore

Bronwyn is responsible for the end-to-end ownership of key programs, events, and initiatives that generate demand, increase revenue, and build brand awareness for Sitecore in Australia and New Zealand.

Tami Iseli, Marketing Manager, Luminary

Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies. A former lawyer and Marketing magazine editor, Tami has also held the roles of content strategist, copywriter, tender writer and chief sub-editor.

Content Hub Presentation

The second part of the evening will see Vicki Bednjacic provide a demonstration of Sitecore’s Content Hub and show how it provides an integrated platform to manage the entire content lifecycle, from creation through to asset management and digital rights management.

Vicki Bednjacic, Content Hub Specialist

Vicki is deeply knowledgeable of Enterprise Content Management, Digital Asset Management and Customer Correspondence Management.
Vicki leads Sitecore’s Content Hub practice in Australia and has deep experience across digital, having worked for Sitecore, SAP, OpenText and Box.

Of course fabulous nibblies and drinks will be provided, in the seriously cool Luminary office!

See you there!