Relationship Economics® for Business Professionals

Most consulting firms still manage relationships the way they did ten years ago.

It's time for a new operating system.

You have the relationships. You just can't see them.
And what you can't see, you can't leverage.

Most consulting firms are sitting on millions in hidden relationship capital—connections that could open doors, accelerate deals, and create competitive moats. But those connections live in people's heads, scattered across inboxes, and buried in fragmented systems.

Sound familiar?

• Your pipeline is inconsistent because your relationship intelligence is invisible
• Your CRM tracks activity, but it doesn't tell you who knows whom
• Your team defaults to cold outreach because they don't know the warm paths exist
• Growth requires more headcount because you can't scale what you can't systematize

The problem isn't effort. It's infrastructure.

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### What You'll Learn

This is not a session about productivity hacks or better habits.
It's a strategic conversation about how to build a modern operating system for relationships—one designed for scale, not just individual effort.

1. Ideal Relationship Profiles (IRPs)
How to define and focus on the relationships that actually move your business forward

2. Dormant Relationship Reactivation
A simple, non-salesy process to warm up high-value connections that have gone cold

3. The Top 20 Strategy
How to intentionally strengthen your firm's most strategic relationships to create a competitive moat

4. Relationship Intelligence Infrastructure
Why good intentions don't translate into better outcomes without the right systems

The goal isn't more activity. The goal is more leverage.

***

### Who Should Attend

This conversation is designed for:
✓ Consulting Firm Founders and managing partners who need predictable growth without burning out
✓ Senior Partners who are expected to sell and deliver but don't have time for both
✓ Revenue Leaders responsible for business development but lacking a clear system to scale it

If you've ever asked, "Does anyone know someone there?" and hoped the right person was in the room—this conversation will feel familiar.

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### Your Host

David Nour
CEO, AVNIR & Author, Relationship Economics®
Nour has spent two decades researching what builds and sustains powerful professional relationships. His work with global clients has proven that relationships aren't just important—they're measurable, scalable, and your greatest competitive advantage.

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### What You'll Walk Away With

By the end of this session, you will have:
✓ A framework for identifying and prioritizing your firm's most valuable relationships
✓ A practical process for reactivating dormant relationships without feeling salesy
✓ A clearer understanding of why traditional CRMs fall short—and what to do about it
✓ A new way to think about relationships as a strategic asset, not just a contact list

***

### Event Details

📅 Date: Tuesday, February 17, 2026
⏰ Time: 1:00 PM - 2:00 PM EST
⏱️ Duration: 60 minutes (includes live Q&A)
💻 Format: LinkedIn Live - Interactive Session
💰 Cost: FREE

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"You already have the relationships. You just need a better way to see them."

The question is whether you're ready to move beyond manual, reactive relationship management and start building a system designed for scale.
If that question has been sitting with you, this conversation is worth your time.

See you there.