Concept to Campaign — The journey of creating for the metaverse, in three acts.

When metaverse conversations are driven by the question "What is it and what can it do?" we get stuck talking about the hardware components and specs; losing sight of the everyday value XR can have.

Headsets, platforms, and social XR social hubs can only do so much without content that activates these tools and communities.

We've all heard about the wide-open possibilities of future spatial capabilities; but what does it actually take to create 3D campaigns with intent and impact?

By exploring the "why" and "how" of developing AR and VR experiences and campaigns we start to uncover the real ways XR delivers unique value—or doesn't.

Meet the expert XR strategists, directors, and producers.

• Billie Goldman, Partner Marketing Unicorn, Intel
• Laura Gouillon, XR Director, Tik Tok Filter Queen
• Lisa Peyton, Senior Digital & Immersive Media Strategist | Strategic Communications Instructor, University of Oregon
• Olivia Brodsky, PR student and strategist
• Rachel Bracker, Co-Founder, Forever VR,

Our program in July has three acts.

• Act 1 – XR Pitch Contest Spotlight with University of Oregon
• Act 2 – Metaverse Producers Panel
• Act 3 – Campaign Collaboration for Enterprise Value

See you on the 4th Wednesday of the month!

Save the date! Wednesday August 24th, 5-7pm for our Roofdeck Summer Jam happy hours. Details coming soon.