What we’re about
Align your brand identity with your brand action. Let's do this by exploring how the power of brand and design go hand-in-hand to help you market, sell, or persuade better.
With 20 years of combined experience as a creative director, graphic designer, author, and certified project management professional (PMP), Shannel has played an influential role in helping craft brands for next-level growth. She's the founder of Awesome Design Academy (a guide for learning and implementing graphic design), SW Graphic Design (elevated creative services for growth stage companies), and Brand Restart (a DIY guide to learn and implement brand).
Upcoming events (3)
See all- Graphic Design FundamentalsLink visible for attendees$7.00
What's the one thing AI won't change? It's the fundamental rules of design. Even AI has to follow these rules to make good design.
Do you really know what graphic design is? How does it work, and what rules are applied to make something look well laid out? Before mastering any design software, you need to know what makes design “good”. Discover the fundamental principles that all professional designers use—principles that can be applied to any medium, project, or software.
What You’ll Learn:
- What graphic design is and its essential building blocks
- The formula for good design
- 10 important rules (design principles) that professional designers follow
- How these rules are applied in real time
What You Get:
- A better understanding of what it takes to create good design
- Foundational knowledge that can immediately be applied to your work
- An interactive fundamentals workbook to optimize your learning
- A design challenge to continue practicing what you've learned
- The class replay that you can watch for the next 5 days
- A completion badge that you can share on your socials
Who this is for:
- Beginners who want to learn graphic design
- Business owners, marketers, or leaders who manage graphic designers
- Curious creatives who want to learn something new
⏯️ [SHORT VIDEO] Do you really know what graphic design is?
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Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, author, and founder of Awesome Design Academy and Brand Restart. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of experience creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.
Shannel believes that learning about design and brand should be fun, engaging, and practical for today's world. She uses online content, creative products, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals.
- Design Therapy: Taking Creative RisksLink visible for attendees
Let's discuss our risk-taking experiences and the importance of taking calculated risks in both our careers and personal endeavors.
This is NOT a lecture or a webinar. Design Therapy is an exclusive space for graphic designers and curious creatives to “keep it real” about our field and discuss the topics that excite and frustrate us.
In this edition of Design Therapy, we're diving into "Taking Creative Risks" — an honest conversation where we'll dive into:
- Defining risk and what it means to us
- Fears and the cost-benefit analysis of taking risks
- Our past and current risk experiences
- Future goals and risk assessment
As we embark on the second half of the year and beyond, let's discuss how risk (or lack of) will impact our next level of learning, success, and growth.
Come ready with your questions and tips! Participants will get the opportunity to express their thoughts and opinions in our guided discussion and should leave with new insights, learnings, and perspectives to add to their creative and mental toolkit. You don't want to miss this one!
About Your Instructor
Shannel Wheeler is a graphic designer, author, certified project management professional, and the founder of Awesome Design Academy and Brand Restart. Her passion and purpose in design stem from her love for art as a child and have grown from a myriad of experiences in corporate America, startups, and her own business ventures. She has 20 years of professional experience transforming ideas into visual solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, and tech startups.Because Shannel understands the power of brand and design within business and culture, she teaches others to utilize design to enhance the work they do. Through fun, practical tools and techniques, she believes that design can be learned and applied tactically or transformatively to enhance personal, professional, or business goals.
About Awesome Design Academy
Awesome Design Academy teaches graphic design to help learners forge their design journey and reach their goals. Learn more here.
