Culture of Innovation for Startups

Amazon is recognized worldwide as an innovation leader, and we often hear AWS customers asking, “How does Amazon innovate?” This session will introduce you to our peculiar culture and how Amazon innovates. It is centered around four foundational elements: Culture, Mechanisms, Architecture, and Organization. You'll learn about our Leadership Principles, Working Backwards, our development of a microservices architecture, two-pizza teams, and much more. You’ll gain a deep appreciation of how these elements influence Amazon’s innovation process, and take away inspiration and ideas for your own unique challenges and goals.