Semantic SEO Case Study: The Future of Search Optimization

Optimizing a website for keywords is so 2012. In 2025, all the cool kids are doing semantic SEO, which means they’re optimizing websites—or groups of web pages—for topics, not just keywords.

The semantic SEO approach focuses on understanding user intent, context, and the relationships between ideas. By creating a comprehensive, interconnected web of content that covers every angle of a topic, you send a powerful signal to search engines that your site is a topical authority. This approach helps sites rank for a wider range of relevant queries, drives more organic traffic, and establishes your brand as the go-to resource in your niche.

Our presenter, Aaron Charlton, is a seasoned SEO guy who has worked in digital marketing since 2007. Aaron has a PhD in Marketing from the University of Oregon and runs his own SEO company, called Charlton Digital. Aaron will be sharing his process for doing semantic SEO, along with a recent success story.

When: March 20th at 6:00 PM to 7:30 PM
Where: 505 S Madison Dr, Tempe, AZ 85281 (Maps link)

Meetup Agenda

• 6:00 - 6:15 PM: Networking & Brief Introductions
• 6:15 - 7:15 PM: Semantic SEO Case Study by Aaron Charlton
• 7:15 - 7:30 PM: Q&A Session

RSVP on Meetup to reserve your seat — space is limited to 18 attendees.