Cloud-Native ML Framework for Enterprise Data Enrichment at Scale
Details
Enterprise data enrichment at scale faces challenges beyond traditional matching.
This session showcases a production-ready ML framework using AWS-native tools (Glue, Lambda, Step Functions, S3) to process hundreds of millions of records. A hybrid entity resolution engine with GBDTs and probabilistic matching boosts accuracy. Confidence scoring enables smart record reconciliation. Results show improved data quality, sales efficiency, and marketing impact—achieved through scalable, cloud-native design.