B2B Events: Human marketing in the age of AI content

15 years ago, content marketing was just starting to make its mark on the world.

The big challenge was learning how to write compelling content for a specific avatar, attract an audience on social media, and drive subscribers to your mailing list.

Then ChatGPT came along. We finally had the unlock. Those of us without the time, skills, or motivation could outsource our content marketing to the large language models.,

Instantly, millions of people became content creators.

And then a new term entered our vocabulary: AI slop.

Suddenly, our timelines are filled with the telltale signs of AI slop:

• The contrasts (not this, but that)
• The weird vocabulary
• And yes, the emdashes

And once you see it, you can't unsee it.

We're living in the post-AI trust deficit era.

But it seems like marketers, business owners, freelancers, consultants, and creators are simultaneously discovering how to fill that trust gap: events.

• Virtual events like summits, webinars, cohorts
• In-person events like meetups, masterminds, workshops, conferences, trade shows

I'm seeing it everywhere. People want to meet with people. They want to look each other in the eye. Trade ideas. Make their synapses snap with the magic of collective brainstorming.

And they're discovering that special bond that only happens when you participate in something other human beings.

This effect is called collective effervescence, and it's a real, scientifically proven, biological and chemical effect that happens when more than two people participate in something together.

This post-AI marketing is the ultimate human experience, because it taps into ancient characteristics baked into our DNA.

• Storytelling
• Community
• Rituals
• Group collaboration

In this inaugural meetup for the B2B Events meetup group, I'll discuss:

1. Why events are the new post-AI marketing cheat code
2. How you can use virtual events to launch your new concept, category, book or product
3. How the most successful companies have historically leveraged events to beat their competitors (including a prominent Silicon Valley agentic AI company!)

Come join us at Beso's Cocina & Cantina in Round Rock on Wednesday, June 24th, from 6-8 PM for an evening of learning, networking, quesabirria, and margaritas.

First drink is on us!

And if this is your first time at Beso's, our first entrée is free!