Watch Party: How to Recession-Proof Your Business

Join us for a live watch party of the latest Tiny Marketing podcast episode — a tactical roundtable on how B2B service providers can protect their revenue, rethink their offers, and market with purpose in uncertain times.

You’ll hear real strategies (not fluff) from fractional experts in finance, sales, and marketing who are working on the front lines with clients navigating today’s market shift.

What we’ll be watching and discussing:

• Why discounting your services can hurt more than help — and what to do instead
• What metrics actually matter when revenue becomes unpredictable
• The biggest marketing mistake businesses make in a downturn (and how to avoid it)
• How to repackage offers to stay profitable without overworking
• What it looks like to lead with a steady hand and keep your client experience strong

Whether you’re trying to stabilize, scale, or simply survive—this conversation is for you.

Bring your notebook and your questions in the comments. All three of our experts will be live chatting!
Featured Guests

• Melissa Armstrong – Fractional CFO on staying cash flow positive, payment terms, and passing on costs wisely | LinkedIn
• Peter Giordanoo III – Strategic advisor on recalibrating value, reframing pricing, and choosing the right buyer | LinkedIn
• Jac White – Sales strategist and advisor with 20+ years of experience helping women harness their strengths to master authentic, high-impact sales strategies that drive growth. | LinkedIn

Let’s unpack it together and leave with a clearer plan for recession-proofing your business.